Winters are too slow to profit

Painting business coming in struggling to recover pre-pandemic residential sales and having very slow winter seasons causing them to add more debt each winter. This made it impossible to grow the business as no matter how good the summer season went, they either lost all that money in the winter, or even worse, had to go further into debt just to survive the winter.

Struggling to make ends meet, especially making payroll in the winter is an extremely difficult situation to be in, especially with lots of debt behind that.

So we came in and optimized their pricing to ensure sufficient profitability. Their summer seasons not only needed to pay for the winter season, but it needed to profit while doing so. They are a very high quality painting company, employing all W2 talent, so they have much higher costs and quality than other companies.

Our new pricing strategy helped to profit more on each customer but also to make increasing capacity much easier. This way they could tackle the debt even quicker.

We also employed our seasonality framework to make managing funds throughout the year easier. This helped them go into winter with less debt and less stress.

We’ll make an update to this post once we get the results of their winter season for 2026.

Here is what they had to say:

“I cannot recommend Woop Environmental highly enough.”

Just because your business has been in a difficult spot for years, doesn’t mean you can’t change that this year. If you’re in a tricky situation, sign up for our Business Scaler, you too can see a massive turnaround quickly by getting the right help.