Getting more leads is often seen as the best way to grow a contracting business. But if you lose most of your leads which you likely do, you’re throwing away a ton of money.
We’ve been helping the trades profit more for the last three years and not only are we a Best of the Springs nominee, we also added over 500k in profits to our clients’ businesses last year. And that doesn’t happen by throwing away money. So how did we stop them from throwing money away? By increasing their conversion rates. Doing this not only helps drop CAC (cost to acquire a customer), it also makes you a lot more sales.
We’re going to cover 3 ways to 3x your conversion rates and how to implement them into your business. These are three of the tactics we’ve used in the past to help our clients improve their conversion rates. So if you’re ready to triple your business and increase your profits in 2026, here is what you need to nail.
Responding to leads within the first minute can increase your conversion rate by over 390%. Just doing this will completely transform your business.
There’s three main ways to achieve this. One can be done entirely in house and it’s in my opinion the best way to do it. That’s having a dedicated person whose only job is to contact leads the second they come in. They must contact leads within the first minute. This isn’t just to boost your conversion rate, a lot of the time they may not have water, heat, or power so getting to them quickly isn’t just essential for you, it’s essential for them. Stay away from giving an office manager this responsibility, it is a full time job, so treat it like that. And since it can boost your conversion rates by nearly 4x, you can absolutely afford this. Now, if you want to make this position bring in even more revenue, you can have them help around the office in between contacting leads. However, the second a lead comes in they must be able to drop everything and get to that lead right away.
The second way involves using AI which is something we’re not a big fan of but it does get the job done. What matters most is that we contact leads within the first minute, so we’re going to teach you all the ways to do it. You can set up an autodialer that calls leads the second they come in. While this is the easiest and cheapest way to consistently contact leads within the first minute. It does lack the human component which will definitely affect conversions. In our eyes this is a solid supplement to a human in case you’re getting more leads than they can handle or they’re on break.
Finally the third way to achieve amazing contact speed is to hire another company to do it for you. With this option you get the human component but without the complexity of hiring someone. This sounds great on the surface and in a way it is. However, because you don’t employ the people handling your leads, you lose a ton of control. You’re completely at the hand of the other company. So it’s great as a fill in and also great if you want to expand capacity temporarily but not the best long-term solution.
You may have seen that if you drop the price, your conversions go up. Problem solved. If you want to boost conversions, make your service free… Obviously that can’t happen. So how do you boost conversion rates without having to drop prices? Or better yet, how do you boost conversion rates while also increasing your prices?
Well there is a way, and it’s not too hard to do. You’ll want to tier out your pricing and offer 3 price points instead of just one. When done right you can increase your conversion rate by 30% while increasing your profits at the same time, another great way to 3x your business. (30% more conversions + 40% more profits/job = 6.5x profits).
So here is how it works. You do a low tier, a medium tier, and a high tier. For the low tier you’ll remove anything unnecessary and make the cost of fulfilling that job as low as you possibly can. Add the same markup you usually do and you get your price for the low tier. For your middle tier keep it the exact same or you could even make it 5-10% more expensive as you will be converting more now. For the high tier, do the opposite of the low tier. Add anything and everything you can think of to it and then mark it up by 1.5x to 2x what you usually do. You’ll then see that most sales go to your middle tier with about a 30% increase to conversions. And when you do get to sell that high tier, you’ll have a really good month since you profit way more on it.
If your prospects don’t trust you, it’s unlikely they’ll buy from you. Especially if you sell high ticket. So here are two ways to build more trust with your prospects. Companies that build more trust can see conversion rate boosts of almost 380%.
Number one is reviews. You don’t need thousands of reviews to see the benefit. Showing as little as 5 reviews can boost conversion rates by 67% when compared to not showing any. So if you have any reviews, show them! Ideally as close as possible to the moment that customers decide if they’ll work with you or not.
Secondly: be consistent with your tone and attitude. Keep all communication with your clients consistent. From the moment they learn about you to the moment you’re done working with them, they should feel like they’ve talked to the same company. You sold the client on the phone, so when you show up to the job site, you better act the same. Being completely different across departments is an incredible way to throw away all the trust you’ve built with your customers.
So if you want to 3x your business in 2026, be fast, display your pricing correctly, and be trustworthy.
Finally, if you want to profit even more in your business and don’t want to pay a ridiculous amount to just be told obvious things, check us out cause we only charge based on the profits we find you and we tailor build the solutions that will make you rich! You can get our free 7 Figures in 70 Seconds Estimate Template here: https://www.woopenvironmental.com/winning-estimate
Always so helpful! Very responsive. Super professional. Great information and advice for growth!!!